Reid will oversee and direct practice management initiatives, including financial advisor coaching, education and conferences. Most recently, Reid served as the firm’s director of retirement solutions.

“The expansion of our team and promotion of Shannon to this new role demonstrates our ongoing commitment to providing the best coaching and educational resources to our financial advisors,” said David Patchen, senior vice president of PCG education and practice management.

Reid came to Raymond James from Goldman Sachs in 2007 to serve as the firm’s director of lending and cash management. She later led the PCG planning team and was responsible for strategic development, marketing and management of PCG initiatives and projects. In 2012, she was promoted to director of retirement solutions, where she led the firm’s efforts to develop and provide effective tools, resources and education to help clients nearing retirement.

In related news, at the end of April Raymond James’ succession planning and acquisitions group partnered with Live Oak Bank and Key Management Group to provide preferred financing and valuation services, respectively, to Raymond James Financial Services advisor practices.